📙論文名稱：
Strategy Dynamics Marketing Model for Musical Instrument Business
📙刊登處：2023 IFKAD國際學術研討會
https://www.ifkad.org/event/ifkad-2023/
📙作者姓名：Min-Ren Yan, Yu-Chih Chen
論文摘要：
The musical instrument industry is composed of various factors in multiple industries. In the face of online retail channel, company’s incomes has decreased and competitors has increased. Personalize service and instant feedback must be valued in sale process. In order to improve business performance, companies have studied out different strategies to against the problems above. It is a significant challenge for business operators of musical industry to select appropriate development strategies. Current literatures are focus on consumer behaviours and marketing strategies, such as consumption motivation, brand image, service quality, etc. The research on intelligent business operating model are relatively needed.
This research takes musical instrument department of E company as a study case. First, collect the case data and take semi-structured interview to related personnel. With Strategy Dynamics and Management Flight Simulations, this research find out the parameters and factors which could drive customers by strategic architecture. The research results suggest the best strategy for application of digital marketing business model from three strategy models to simulate dynamic changes of various plans in the next 36 months.
The result of this research shows optimizing marketing budgets could increase purchases and improve business performance. Company use management flight simulators to simulate business strategy and identify potential problems and opportunities in early stage. After the development of each item of the quantitative analysis system is completed, plan could be executed with clearer simulation results and optimization strategies. Dynamic adjustment and instant matching of the strategy could increase success rate and profitability. Finally, the result of this research could be a reference to bring out management revelation for musical instrument industry operators to make effective decisions.
